departures · 15 public cases · every number with a period
WORKYOUCAN VERIFY.
Each case shows the problem, what we did, what changed and what the numbers do not prove. Read it like a departures board: client, channel, the number, the period, the status. Click a row for the footnote.
the numbers speak. the footnotes keep them honest.
before the number.
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SEO FOR PERFUME DECANTS
156,379Google Search clicks · Jul 2025–Jun 2026
7.28MSearch impressions in the same 12 months
170,606Organic Search sessions in GA4
how it was countedThe project gained a measurable acquisition channel: 156,379 Google Search clicks and 170,606 Organic Search sessions in 12 months.
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PARKING LEAD ENGINE
40,594Parking lots ≥5,000 m² (DE)
6,456High-priority targets (score ≥80, 13 Jul 2026 snapshot)
WeeklyRefresh cadence
how it was countedInstead of analysts rebuilding parking lists by hand, the team opens a refreshed prospect map: 40,594 large lots and 6,456 high-priority rows, ready for field planning without inventing pipeline numbers we have not measured.
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SOLAR DEMAND IN GERMANY
2,276Link clicks across 3 controlled traffic tests
€0.37Weighted CPC across all 3 tests
€832.20Total Meta spend across 3 traffic tests
how it was countedThree tests generated 2,276 link clicks at a weighted €0.37 per click on €832.20 spend.
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AUTOMATED CONTENT ENGINE
1,222WordPress articles published
550 → 2,600Organic clicks in equal 202-day windows
+373%Rounded click growth during publishing versus the equal baseline window
how it was countedThe system published 1,222 articles in 202 days.
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LUXURY CAR RENTAL
933All messaging conversations
868Direct-response conversations
$4.94Weighted direct-response cost
how it was countedMeta generated 933 rental conversations; direct-response campaigns produced 868 at a weighted $4.94 each.
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SOLAR CARPORTS
721Meta leads recorded account-wide
384Leads in the 7-campaign scaled cohort
€25.14Weighted CPL in the scaled cohort
how it was countedFrom September 2024 to July 2026 the Meta account recorded 721 leads.
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AUTO BODY LEAD GENERATION
717All service conversations
695Direct-response conversations
$1.93Weighted direct-response cost
how it was countedMeta generated 717 service conversations.
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RENOVATION LEAD GENERATION
287Google Ads high-intent actions
78Meta renovation leads
144Phone clicks from Google Ads
how it was countedGoogle Ads recorded 287 high-intent actions: 144 phone clicks, 86 submitted forms, 50 email clicks and 7 quote requests.
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PREMIUM SAUNA GROWTH
200Premium saunas sold in six months
≈€15,000Average order value
≈€3,000,000Sales volume across the six-month result
how it was countedThe client confirmed 200 premium saunas sold in six months at an average value of about €15,000, or roughly €3 million in sales volume.
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RENOVATION LEADS IN SPAIN
88Meta renovation leads received
€26.20Weighted cost per lead
€2,305.18Lead campaign spend
how it was countedLocal Meta campaigns generated 88 renovation leads from October 2025 to May 2026.
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FINTECH STARTUP LAUNCH
76Meta leads across 4 campaigns · Jan–Feb 2026
€13.13Weighted Meta cost per lead · Jan–Feb 2026
€998.21Spend across 4 Meta lead campaigns · Jan–Feb 2026
how it was countedFour Meta campaigns generated 76 leads in January and February 2026 at a weighted cost of €13.13 per lead.
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SEARCH → CALL
72Phone contacts from Search
60Email clicks
142Contact events in one quarter
how it was counted142 contact events in a single quarter — 72 calls, 60 emails, 10 completed forms.
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LANDING ENGINE
15Landing pages created in the first two test hours
~3 minGeneration time per landing page
€200Landing Engine — first month
how it was countedIn the first two test hours, BETSA created 15 landing pages.
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MAIL TRIAGE
615Messages triaged
426Threads processed
561AI classification results
how it was countedThe pilot sorted 615 messages across five mailboxes, created 91 tasks and sent 148 digests.
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TENDER RADAR
34Canonical dated DACH CSV snapshots
146Unique tender IDs across canonical snapshots
98Shortlisted rows across 9 weekly digests
how it was countedInstead of scrolling portals, the team opens filtered tender lists, a monthly working pool observed at 62–90 records, 9 weekly digests with 98 shortlisted rows and five outreach packs with 795 lines of context.
no public case on this fader yet — which is also data.
01 why the board has a period column
NUMBERS NEED
CONTEXT.
A number on its own is a brag. The same number with its client, its period, its fader and the way it was counted is evidence. Try it.
- client
- PILLAR · Renewable energy / solar carports
- period
- Q1 2025
- fader
- Google Ads
- how it was counted
- 142 contact events in a single quarter — 72 calls, 60 emails, 10 completed forms.
now it is a brag.
02 write to us
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