01 the challenge
LOCAL DEMAND. HIGH CONSIDERATION.
Renovation is local, expensive and trust-heavy. Broad traffic alone does not prove commercial intent.
02 our solution
LOCAL OFFERS FOR LOCAL LEADS SPECIFIC NEEDS.
We aligned service-specific creatives and lead forms around concrete renovation needs and geography.
-
01
MAP SERVICES
Separated windows, roofing and renovation demand by intent.
-
02
CAPTURE SEARCH
Built Google campaigns around calls, forms and quote requests.
-
03
CREATE DEMAND
Used Meta creatives to reach homeowners before the final search.
-
04
TRACK INTENT
Kept calls, sent forms, email clicks and Meta leads separate.
-
05
REBALANCE
Shifted effort toward services and periods with stronger response.
03 the results
TWO CHANNELS. 287 GOOGLE ADS ACTIONS + 78 META LEADS.
287Google Ads high-intent actions
78Meta renovation leads
144Phone clicks from Google Ads
86Submitted forms from Google Ads
50Email clicks from Google Ads
7Quote requests from Google Ads
144Phone clicks
86Forms sent
50Email clicks
7Quote requests
78Meta renovation leads
google ads breakdown
NOT JUST TRAFFIC. ACTIONS WITH INTENT.
The 287 Google Ads actions were recorded at the bottom of the funnel: 144 phone clicks, 86 submitted forms, 50 email clicks and 7 quote requests. Meta supplied a separate stream of 78 renovation leads.
144Phone clicks
86Submitted forms
50Email clicks
7Quote requests
04 the footnote
A TRANSPARENT
TWO-CHANNEL SYSTEM.
Google Ads recorded 287 high-intent actions: 144 phone clicks, 86 submitted forms, 50 email clicks and 7 quote requests.
- measured period
- 2025 calendar year
- source
- public case on grandma.agency, numbers as recorded in the account — no rounding beyond what the label says
05 who this is for
BEST FOR TEAMS THAT NEED CLARITY.
For local-service businesses that need a traceable path from demand generation to a contact action.
- You sell a local, high-consideration service where every contact matters.
- You want search and paid-social outcomes kept separate and checkable.
- You need reporting based on concrete actions, not one blended headline number.
06 timeline
HOW THE SYSTEM WENT LIVE.
- Foundation
We defined two separate measured outcomes: 287 tracked Google Ads actions and 78 Meta renovation leads.
- Build & ship
Channels, creative systems and feedback loops.
- Compound
Iterate on what produces response; remove what does not.
07 asked about this case
Was this a one-off campaign or a system?
A system: measurement, execution and iteration designed to improve from evidence.
Can we get a similar setup for our market?
Yes — start with a short diagnostic call, then map the shortest path to measurable contact actions.
