automation & ai systems · one channel · one job
LESSMANUAL WORK. MORE ORDER.
We connect repeatable work so the team sees what happened, who decides and what to do if a step fails.
automate repetition. keep judgment human.
Automation helps when work stops getting lost as it passes between people, and you can see which stage it is at. AI helps when a large volume of data needs to be gathered or analysed — but important decisions always stay with a person.
01 the problem
WHEN TOOLS DON'T WORK TOGETHER.
tick what sounds familiar — it travels into your message
02 how the signal travels
FROM MANUAL WORK TO A RELIABLE PROCESS.
- input · your offer, your numbers, your market
-
01
UNDERSTAND
Process, start, responsible person and failure scenario.
-
02
CONNECT
Make.com or a server when there is a real reason.
-
03
CHECK
A person approves high-risk actions.
-
04
IMPROVE
Messages and records show where to improve.
- output · one number that moves, and a written reason why
03 when this fader — and when not
HONEST
SPEC SHEET.
Every channel does one job. This is the job, the moment it is the right move, and the moment we will talk you out of it. On its own, in a mix, or as part of full service — the fader is the same.
fixes
Repetitive work that eats the day and the replies that arrive too late. Keeps people in control of the decisions that matter.
best when
The team drowns in copy-paste, and a new lead waits hours for a first human answer.
not when
The process itself changes every week. Automate a stable thing, not a moving one.
the lightest setup that survives Monday.
04 why grandma
AI WITH CLEAR BOUNDARIES.
Right tool
Start simple; add a server only when it earns its place.
Human check
AI does not make a risky decision on its own.
Data boundaries
Access and storage are agreed before launch.
Visible work
A failed step should not hide for weeks.
05 proof, one row from the board
ONE NUMBER
THAT MOVED.
One public case for this fader. Period and method live on the case page — the number does not travel without them.
AUTOMATED CONTENT ENGINE
1,222WordPress articles published
550 → 2,600Organic clicks in equal 202-day windows
06 asked before writing
SHE GETS
THESE A LOT.
ask the awkward one.
that's usually the real one.
When is Make.com suitable?
For integrations that should be quick to set up and easy to support.
When is an own server better?
When sensitive data, volume, special logic or operating cost justify it.
Can AI work without review?
Only for low-risk steps agreed in advance. Important output stays reviewable.
Do you work with n8n?
Yes, when a self-hosted setup fits better: your own data boundaries, or logic that ready-made connectors do not cover. The tool follows the task, not the other way round.
Where do we start if there are many processes?
With the one that breaks most often or costs the most manual time. One working scenario shows more than a plan for the whole company.
What happens when a scenario breaks?
A failure is not supposed to stay silent. Each scenario has a notification, a record of what happened and a named next step, agreed before launch.
Do we have to replace our current tools?
Usually not. We connect what already works and replace only what blocks the process or cannot be supported.
Who is responsible after launch?
We agree this before launch: what your team runs, what stays with us and who is called when something needs a decision.
the other eight faders
07 write to us
IS THIS
YOUR FADER?
Describe where work starts, where it gets stuck and who needs the result. We will check whether automation is the right next step. Not sure this is the fader? Say so — diagnosing which one, or whether it is all of them, is our job.
