linkedin outbound · one channel · one job
B2BCONVERSATIONS WITHOUT MASS MESSAGING.
We help start relevant conversations with the right companies and people — carefully, transparently and with a clear handover.
a reason to write beats a bigger list.
Good outreach gives a particular company and person a clear reason to reply. It is not a contest to send the most messages.
01 the problem
ACTIVITY IS NOT A CONVERSATION.
tick what sounds familiar — it travels into your message
02 how the signal travels
FIND THE RIGHT REASON TO TALK.
- input · your offer, your numbers, your market
-
01
DEFINE
Who we contact, why now and whom we leave alone.
-
02
PREPARE
Profiles, proof and messages that a person can understand quickly.
-
03
START
Careful outreach within agreed limits and with personal context.
-
04
LEARN
Use replies and objections to improve the audience and offer.
- output · one number that moves, and a written reason why
03 when this fader — and when not
HONEST
SPEC SHEET.
Every channel does one job. This is the job, the moment it is the right move, and the moment we will talk you out of it. On its own, in a mix, or as part of full service — the fader is the same.
fixes
Relevant B2B conversations with the right people — the right companies, the right role, a real reason to write.
best when
Your buyer is a job title, several people decide, and each of them needs an argument.
not when
You sell to consumers — or nobody on your side can answer a reply within a day.
no mass messaging. ever.
04 why grandma
A CLEAR WAY OF WORKING.
No mass messaging
Quality and relevance matter more than volume.
Transparent delivery
The partner delivery model is explicit before work starts.
Reputation first
We do not use risky workarounds or careless automation.
Useful learning
A clear no can improve the offer as much as a yes.
05 proof, one row from the board
ONE NUMBER
THAT MOVED.
One public case for this fader. Period and method live on the case page — the number does not travel without them.
PARKING LEAD ENGINE
40,594Parking lots ≥5,000 m² (DE)
6,456High-priority targets (score ≥80, 13 Jul 2026 snapshot)
06 asked before writing
SHE GETS
THESE A LOT.
ask the awkward one.
that's usually the real one.
Who writes on LinkedIn?
GrandMa leads strategy and client communication; a specialised partner team performs the agreed LinkedIn work. This is clear before launch.
Can you promise a fixed number of leads?
No. Results depend on market, offer, price and the client’s response. We agree on a careful process and useful measures.
Do we need a CRM?
A simple table can work at first, but replies need an agreed owner and next step.
the other eight faders
07 write to us
IS THIS
YOUR FADER?
Describe whom you want to reach, what you offer and who can take a reply. We will check whether LinkedIn is appropriate now. Not sure this is the fader? Say so — diagnosing which one, or whether it is all of them, is our job.
