01 the starting point
NO WEBSITE. NO DIGITAL SALES SYSTEM.
The task was broader than promotion: turn an idea into a working perfume-decant store, then make a large fragrance catalog discoverable. We had to create the site architecture, product and brand taxonomy, measurement and editorial system as one search-ready foundation.
02 what we built
ONE CONNECTED COMMERCE SYSTEM.
The site, catalog, search foundation and editorial layer were designed as one system rather than four disconnected deliverables.
-
01
POSITION
Defined the offer, audience and store logic.
-
02
DESIGN
Designed category, product and conversion journeys.
-
03
BUILD
Built and launched the e-commerce website.
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04
MEASURE
Prepared analytics and technical search foundations.
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05
EXPAND
Scaled the catalog and editorial footprint.
03 the result
SEARCH BECAME A GROWTH CHANNEL.
156,379Google Search clicks · Jul 2025–Jun 2026
7.28MSearch impressions in the same 12 months
170,606Organic Search sessions in GA4
62.7%Share of all sessions attributed to Organic Search
106,193+Known non-brand search clicks · GSC lower bound
1,160Landing and product URLs with clicks
6.72Average Google Search position
156,379 verified clicks accumulated over a 12-month window (jul 2025–jun 2026).
106,193+Known non-brand search clicks
1,160Landing and product URLs with clicks
6.72Average search position
04 the footnote
WHAT CHANGED
IN THE BUSINESS.
The project gained a measurable acquisition channel: 156,379 Google Search clicks and 170,606 Organic Search sessions in 12 months.
- measured period
- 2025-07-01–2026-06-30
- source
- public case on grandma.agency, numbers as recorded in the account — no rounding beyond what the label says
05 who this is for
BEST FOR E-COMMERCE TEAMS WITH A LARGE CATALOG.
For e-commerce teams with a large catalog that need one search-ready system connecting site architecture, product taxonomy, analytics and editorial growth.
- A large catalog that has to be discoverable in search
- Organic search as a primary acquisition channel
- One connected system instead of separate site, SEO and content vendors
06 timeline
HOW THE SYSTEM WENT LIVE.
- Foundation
Defined the offer and audience, then designed the site architecture, catalog taxonomy, measurement and technical search foundation.
- Build & ship
Built and launched the e-commerce website, then connected the catalog, analytics and editorial system.
- Compound
Expanded the catalog and editorial footprint while Google Search clicks accumulated to 156,379 over the measured 12 months.
07 asked about this case
Was this a one-off campaign or a system?
A system: search architecture, catalog and editorial output shipped together, and clicks climbed every month for a year — from 11,643 to 156,379.
Can we get a similar setup for our market?
Yes — start with a short diagnostic call, then we map the shortest path to results.
